Playbook · D2C beauty & personal care
Targeting ₹60–₹90 CPA with Tier-1 metro beauty creator cohorts
8K+
Trial sign-ups (target)
₹60–90
CPA range we plan for
6–9%
Avg. engagement we shortlist at
For brands launching creator campaigns
Micro-influencers that actually convert.
Skip the celebrity tax. We connect your brand with hand-vetted creators in the 1K–100K range — the people whose audiences actually click, sign up, and buy.
1,800+ vetted creators 6× engagement vs. mega One invoice, one POC
§ Why micro-influencers
One creator with 850K followers costs the same as forty creators with 25K — and converts a fraction as well.
6×
Higher engagement than 1M+ accounts
1/3
The cost-per-impression of celebrities
82%
Of consumers trust micro-creator recs
The roster
1,800+ creators across 42 niches.
From sourdough TikTokers to indie game streamers to skincare chemists. Every creator is vetted for audience authenticity, brand safety, and posting consistency before they touch your brief.
- Audited audiences
- Brand-safety scored
- Pan-India: Metro, Tier-2 & 3
- Min. 4% engagement
How it works
From brief to live campaign in 14 days.
01
Tell us your brief
Goal, budget, audience, vibe. 10-minute intake call. We respond with matched creators in 48 hours.
02
Pick from a curated shortlist
Hand-picked creators with audited engagement, audience demos, and past brand work. No bots, no inflated metrics.
03
We handle contracts, payments, content
Briefing, contract, usage rights, revisions, payment, and reporting — all routed through us. You get one invoice, one POC.
One platform
Briefs, approvals, payments, reporting — one dashboard.
Stop juggling 30 creator DMs. Approve content, push revisions, track performance, and pay everyone in two clicks.
How we plan campaigns
Performance, not vibes.
We're a new agency, so instead of recycled case studies, here are the benchmarks we plan and price every campaign against.
Playbook · Fintech & consumer apps
Finance-creator cohorts built for installs and verified activations
3–5M
Organic impressions / cohort
40K+
Click-throughs targeted
₹3–5
Effective CPC band
Pricing
Pricing is custom — built around your brief.
Every brand's goal, category and city mix is different. Tell us yours and we'll send a scoped proposal in INR within 48 hours.
Pilot campaign
Customscoped to your brief
One-off campaign with a curated cohort of creators. Built around your goal, category and city mix.
- Hand-picked creators across India
- Briefing, contracting, GST invoicing
- Usage rights tailored to your need
- Post-campaign performance report
Most teams pick this
Always-on retainer
Custommonthly engagement
A continuous India-wide creator pipeline with monthly cohorts, dashboards and quarterly strategy.
- Dedicated account team in India
- Monthly creator cohorts
- Perpetual usage rights
- Live performance dashboard
- Quarterly strategy reviews
Q1 cohorts now booking
Your next campaign,
already vetted.
20-minute strategy call. We'll send a matched creator shortlist within 48 hours.
Book a strategy call →